1 · Where AdKit stands today
Google is half built and Meta is empty. You run sensible search ads on "MCP" and switcher keywords. On Meta there are two retargeting ads, live since 23 August, and nothing that finds new people.
It doesn't look like a trademark workaround. The same ad spells "Adspirer" correctly in headline 2 and in the description, so nothing is blocking the real name today. A deliberate misspelling would only matter after Adspirer filed a complaint. Google restricts a direct competitor's use of a trademark once that happens, and reviewers can treat a near-miss spelling as the same mark. The likely source is a typo keyword ("adspierer") pulled in by keyword insertion or automatically created assets. If so, keep the keyword and hard-code the headline. I'd ask you before touching it.
"The ads toolbox for you & your AI agent"
Brand line as the headline. Fine for people who already know you, but it doesn't give a stranger a reason to stop.
"Run ads without the dashboards"
A good promise. It needs proof on screen: the prompt, the draft, the approve click.
No prospecting, no video, no founder content, no demo. The people most likely to buy (founders and media buyers already using Claude or ChatGPT) scroll Meta every day and have never seen AdKit there.
Estimated all-time ad spend by brand, on a log scale. Each bar spans the low and high estimate from AdKit's library (scraped 22–28 Sep). Read them as orders of magnitude.
The tools that outspend you 10–1000× sell something next door (creative generation, Meta-only automation). Your direct MCP rivals, Adspirer and Pipeboard, have zero live ads and fight only with SEO listicles. The paid lane for "run my ads from Claude" is empty.